Natural Remedies adds Holixer holy basil to botanicals portfolio

“Our process of developing Holixer took five years of research and is made with Bioactive Optimization Technology, yielding a unique profile, Ocimum-Bioactive Complex (OBC), which is a potent collection of different bioactives, creating a unique holy basil ingredient,” ​said ​Narender Reddy, Chief Executive Officer at Natural Remedies.

Holixer launches alongside the proprietary and patent-pending Bioactive Optimization Technology (BOT), which the company explains combines chemistry and biology knowledge to optimize bioactives and dose.

A unique holy basil

Native to India and considered as sacred in the Hindu faith, holy basil (Ocimum tenuiflorum​) is used in Ayurveda as an adaptogen to ease mental and physical stress in nourishing the “vital spirit”​.

Through its modern technology, Natural Remedies says it has developed a unique form of the botanical, chockfull of bioactives compared to other holy basil that mostly contains triterpenes.

“Holixer contains a complex of bioactives called OBC or Ocimum Bioactive Complex containing Ociglycoside-I, Rosmarinic acid, Rabdosiin, Apigenin-7-O-glucouronide and Luteolin-7-O-beta-glucouronide and the entire complex are standardized to >5% by HPLC,” ​Abey Thomas, head of marketing at Natural Remedies, told NutraIngredients-USA.

The company highlights Holixer as a low-dose supplement (250 mg per day) and 100% water-soluble for flexible nutraceutical formulation into gummies, shots, sachets, tablets and capsules. It is also available in organic grades and is produced with good agricultural and field collection practices certified by India’s Voluntary Certification scheme for medicinal plant produce (VCSMPP).

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