Eno’s trick to staying king of the antacids category, Marketing & Advertising News, ET BrandEquity
Representative image In 1850, British physicist James Crossley Eno created a fruit salt mixture and began selling it from his small pharmacy in England’s Newcastle upon Tyne. Legend has that Eno wanted his concoction to help sailors stay healthy on long journeys. But it wouldn’t be before 1868 that Eno would retail the salts as an eponymous brand. The brand, now a household name in India for acidity concerns, found…